Local business owners Tony Yanow and Amy Yanow have put up a challenge: Give today and they will personally match your donation up to $250,000. The goal is to raise $500,000 total toward the Integrated Design Vision Project led by Frank Gehry and technical partners.

More info on the campaign from the LA River Corp website:

Leave a Lasting Legacy
It all begins with a data driven, integrated design study of the full 51 miles from Canoga Park to Long Beach. Led by Gehry Partners and other design and technical experts, we are utilizing the latest technology and design analysis to find the most innovative ways to transform the river into a sustainable water resource while creating vibrant public and natural habitat spaces along the river’s path. This study will result in a shared community vision for implementation; a vision that is both transformative and sustainable.

Imagine the Possibilities
With just $590,000 left to get to our $3.1million goal to launch Phase One of our 51-mile Integrated Design Study of the LA River, we are in the home stretch. There has never been a better time to give to the river. Let’s do this!

Consider a personally significant contribution as a year-end, tax-deductible gift…and let Amy and Tony double it today!